As we enter the new year, it's worthwhile to reflect on the accomplishments and milestones of the past. In the previous year, our team navigated through a dynamic landscape, marked by various events and impactful impressions, reaching a remarkable milestone of 7 billion daily impressions! 🔝 Throughout the year, our unwavering focus remained on enhancing the platform and elevating traffic quality — two monumental goals that define the core of our platform's mission. This steadfast commitment to improvement reflects our dedication to providing an unparalleled experience for advertisers and publishers, ensuring that TrafficStars continues to set new standards in the digital advertising landscape.
And here's what made 2023 memorable for us.
Kinza Awards 2023 🏆
TrafficStars won the prestigious Best Ad Network category at the Kinza Awards 2023! This achievement is a powerful testament to our unwavering dedication to delivering top-notch advertising solutions to our valued clients and partners. We extend our heartfelt gratitude to everyone who votes in support of us. This recognition fuels our passion to continue pushing the boundaries of excellence in ad networks, and we look forward to further innovating and exceeding expectations in the future.
Launching video ads has become even more convenient and efficient, allowing advertisers to create distinct campaigns for Pre-roll, Outstream, or Video Slider. This tailored approach ensures a more targeted and impactful advertising strategy.
In addition to these enhancements, we conducted a promo offering a generous 20% cashback, adding value to our advertisers.
🎞️ Furthermore, our video slider significantly improved by adding a unique Call-to-Action section, setting us apart from other ad networks.
In a notable advancement, we have implemented a tracking pixel alongside our existing postback tracking system. Incorporating the tracking pixel marks a strategic move towards providing website owners with enhanced analytics, empowering them to refine their campaigns and drive greater success 📈
Auto-translation tool 🈯
The Auto-Translation tool's implementation marked another remarkable milestone. This innovative feature seamlessly translates ad text into 20 languages, enhancing our campaigns' global impact. The tool, integrated directly into our platform, demonstrated tangible success. Advertisers using it in Native ads experienced an impressive 18% increase in CTR and a 15% decrease in cost per click (eCPC). Beyond attracting more attention, this tool proved to be a cost-effective asset.
Last year, we also introduced a game-changing Referral program for publishers 🤝
This initiative opens the door for partners to boost their earnings by referring new publishers to our platform. You have the opportunity to receive a 5% commission from the revenue generated by new publishers you bring to TrafficStars 🤑
In our reflective journey through 2023, one of TrafficStars' standout achievements was our active participation in 16 major conferences. These conferences served as pivotal platforms for networking, knowledge exchange, and showcasing our commitment to staying at the forefront of industry trends. Notably, we organized our own vibrant party in Prague, creating a memorable experience for industry peers and partners alike.
🛬 Looking forward to meeting you at the upcoming TES and AW Dubai conferences!
TOP-10 Performing GEOs 2023
- United Kingdom
- Software and utility apps
- Forex and Crypto
To sum up
TrafficStars is experiencing substantial growth on all fronts. The continual increase in both publishers and advertisers, coupled with ongoing enhancements to our platform's capabilities, underscores our commitment to excellence. We persistently strive to elevate our ad platform, providing top-tier solutions for all our clients. Your support has been invaluable in propelling us forward, and we truly appreciate it. As we strive to become the number one in the industry, let's continue this successful journey together, making the upcoming year even more rewarding as we reach new heights.