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In the ever-evolving landscape of advertising, new platforms and networks emerge while others fade away. Alongside them, fresh ad formats continually make their debut and more innovations unfold. Yet, amidst this dynamic landscape, it's worth noting that some of the most effective ad formats are the ones that have stood the test of time since their inception. Enter Popunder ads, one of the oldest formats that continues to thrive even today. Curious about boosting your earnings with Popunder ads this year? Dive into this article to discover strategies for "Increasing Earnings with Popunder Ads."

What are Popunder Ads?

If you’re new to advertising, you might not know what Popunder ads are. Well, to put it simply, Popunder ads are similar to pop-up ads, but with one significant change! Popunder ads appear behind the open window instead of above.

But other than that, they are all identical. Both trigger when someone clicks on a website. However, that small change could be an advantage or a disadvantage.

Pop-up Vs. Popunder Ads - Which is Better?

POPUP-vs- POPUNDER-whats-the-difference.png

What makes Popunder ads so great is that they appear behind the tab opened. That’s because your target audience won’t get annoyed as no ad appeared in front of the website they were using. On the other hand, users will be able to take a time to it later without closing it down as a popup.

Pop-up, like an interstitial, appears in front of the website visitor, overlaying the main content. It's hard to overlook a message like this, however pop ups irritate users.

So which is better - Pop-up or Popunder?

Well, the answer isn’t that simple! It mostly comes to personal preference. As we mentioned above Interstitials are similar to pop-up ads, but have their own peculiarities. We recommend to start with Popunder and then try Interstitials. That way you might find what works better for your business!

Popunder Advantages

Now that you know the pros and cons of pop-up and Popunder, we’d like to go further with the fantastic advantages you’ll feel when using Popunder ads:

  • Cost efficient - Popunder ads has a low cost compared to other ad networks. The cost of 1000 impressions starts from 5 cents! However, the average bid is slightly higher. You can learn further down below.

  • Less Intrusive - Popunder isn’t as infuriating compared to pop-up ads! That’s because the website user doesn’t have to stop doing what they do, making them less annoying.

  • Cleaner Website - For those who advertise their websites, Popunder gives you another advantage. Instead of filling your blog with tons of native ads, you can have a clean website design, making your blog more aesthetically pleasing.

  • No Creatives Needed - One of the most significant benefits of using pop ads is that you don’t need to work extra hard to create eye-catching ad creatives and witty copy. Instead, all you need is a high-converting landing page.

What to Promote With Popunder?

So you decided to launch Pops commercials for your next campaign. That’s great, but you might be scratching your head and thinking, what works with Popunder ads?

Don’t worry, as we’ll help you out!

First things first, we’d like to tell you that you can promote whatever you want! It doesn’t matter what you sell; you can do that with Popunders. However, there are a few categories that work exceptionally well with them. These categories include:


But additionally, to that, there’s one business model that works remarkably well with it! And that business is affiliate marketing, as it’s fantastic for beginners. That’s for a couple of reasons.

For starters, Popunder ads are usually cheaper than advertising on big ad platforms like Facebook and Google! That will give you more room for error and help make mediocre campaigns more successful.

Other than that, you don’t need to create separate ad assets like your creative or your copy. That is extremely useful for getting better feedback on how good your landing page is.

However, what you promote is extremely important. The best thing you can promote should be low effort. That means you shouldn’t advertise your products. Instead, offer them something free.

For example, if you own an eCommerce store, then the best thing you can do is give away a free ebook. And all they need to do is subscribe to your newsletter. That way, you can get new email subscribers cheaply to whom you can later sell.

But what if you’re an affiliate marketer? Well, for you, the best deals are CPA campaigns as they don’t require your audience to buy anything. However, you could also do the same, like the example above. That way you can sell them more.

Popunder Traffic Volume

So all of it sounds good, but you might be wondering how many people you could reach. Well, the good news is that you can get millions of impressions.

TOP-10 GEOs by traffic volume

  • India
  • USA
  • Germany
  • Vietnam
  • Canada
  • France
  • Italy
  • Japan
  • Spain
  • Malaysia

Popunder Ads Costs

Now that you’ve got a deep understanding of Popunder ads, you might be wondering how much it costs you to create those ads. For most of the ad networks, you pay with the CPM rate. CPM means cost per mile, which is the expense for a thousand impressions.

Besides standard CPM, you can launch ads on Dynamic CPM. DCPM is a pricing model based on buying impressions. But unlike the standard CPM, you set up the maximum CPM you're willing to pay. Our algorithm adjusts the price of your campaign according to each ad spot and the competition. This option allows you to bid at the best price possible without going higher than the bid set by you.

That means if you want it to be profitable, your ad needs a remarkable landing page that catches their eye and calls them to take action.

There is no fixed CPM with Popunder. That’s because it all depends on the target, ad spots and how competitive your market is.

For example, in TrafficStars, you could get your ad CPM as low as $0.05 if you target a third-world country like India. However, that’s the best-case scenario, so your CPM should be closer to $0.125.

However, if you want to target a first-world country like the US, you should expect to bid $1.5. But it could also get as low as $0.25.

How much does the traffic cost?

How to test Popunder Ads

Testing popunder ads effectively is a crucial aspect of refining your advertising strategy and optimizing campaign performance. To embark on this process, start by clearly defining your campaign objectives and identifying key performance indicators (KPIs) such as click-through rates, conversion rates, and overall user engagement.

Begin with A/B testing to compare different variations of your popunder ads, experimenting with elements like ad creatives, headlines, and calls-to-action. Ensure a diverse audience is exposed to these variations to obtain comprehensive insights. Pay close attention to the timing and frequency of popunders, as these factors can significantly impact user experience. Utilize tracking tools and analytics to measure the success of each variation and gather actionable data.

Continuously iterate and refine based on the results, keeping in mind the preferences of your target audience. By systematically testing and optimizing popunder ads, you can enhance their effectiveness and drive better overall campaign performance.

5-Step Guide for Creating Killer Popunder Ads

So now that you’ve got all the necessary information about Popunder ads, it’s time to start making them. Fortunately, it’s easy if you follow the 5 step guide below!

Step #1 - Create a High Converting Landing Page

First, we need someone to direct our audience to, which is a landing page. However, we need to make sure it is highly convertible for this to be profitable. While there isn’t anyone correct way to make them, there are a few tips that help you to make it better:

Simplicity - One of the best tips we can give you is to make it as simple as possible. That means don’t add too many buttons or unnecessary text. You need to provide them with essential information only and avoid creating too many distractions.The Popunder ad that your visitor sees will be holding his attention for less than 10 seconds. If he has to plow through paragraphs in that time, you can expect him to close your Popunder ad in less than 5 seconds.

Use Storytelling on your copy - The best way to create killer copies is by writing them like stories. Start by talking about your buyer’s problems, then agitate it even more, and lastly, talk about the solution and how it’s going to change their lives. popunder-ab-testing.png

Step #2 - Set Up Your Popunder Ad

Now that you’ve got your landing page ready, it’s time to set up your ad campaign. Here, you should narrow your targeting to fit only the people who fit you. Start by picking a few locations and segmenting them based on interests.

However, when you do, I suggest you first leave it broad. That way, you might not be profitable, but you might find some audiences that you first didn’t think could be profitable. Other than targeting, I highly recommend you to:

Set Viewing frequency between one to three per day. That way, you’ll reach more people per dollar spent and won’t annoy potential customers. popunder-capping.png

Split campaigns by devices. Splitting into mobile- and desktop- specific campaigns will help you to improve ad performance. Since an average CPM on one site, but on different devices varies greatly. A poor performing mobile campaign can easily hide behind a successful desktop campaign. For example, here are the average CPM rates across different devices in TrafficStars: CPM-rate-by-devices-poopunder-ads-traffic.png

Add Tracking. This is a must if you want to take the guesswork out of your Popunder ads! We have integrations with all major trackers. In addition, you can track data directly from the affiliate network through the S2S postback.

Conversion tracking in TrafficStars

Once that’s done, launch your ad campaign, and go to the next step.

Step #3 - Let Your Ad Run

Now all that is left to do is let your ad run. That’s because we’re currently collecting data to see if our ads are profitable or not. And the longer the ad runs, the more accurate the data will get.

So let them run for a few days, but if your budget allows it, have it run for a week.

Step #4 - Analyze Your Popunder Ad

Now that you’ve killed your ad, it’s time to see what data you collected. You want to see where your ad did well while also checking the negatives. For example, compare impressions with conversions.

Then also check where the traffic comes from. Look there and think about which sites to whitelist and which to blacklist.

💡 Use Optimizer to automatically add under-performing ad spots to blacklists.

Step #5 - Repeat the Process

You probably won’t get a killer ad! That’s because a lot can go wrong with your campaign. So instead of never touching Popunder ads again, implement the changes from your analysis and try again.

And if that fails, then repeat the process once more until you get there. That is the only way you get the best results.


So as you can see, Pops advertising is still viable in 2024! Thanks to the low CPM and the format, they are still one of the most profitable ad formats. However, if you want to make profitable ads, then you should follow these criteria:

  • You should offer something low-effort, like a free ebook, free trial, or downloading an app.
  • Continuously optimize your ads by whitelisting and blacklisting websites!
  • Create a high-converting landing page.

And once you do these three things, you should soon start seeing your profits skyrocket!

Launch campaign 🚀